Fresh Fusion, a new Complementary Group of Companies, was created on June 2015. It is an organization oriented to the Rocha Pear exportation to one of the main German retailers, the supermarkets chain Lidl.
This group counts with the participation of 13 companies. In the last campaign, through Vitalpera, 2500 tons of Rocha Pear were exported to Germany. Portugal Fresh is the entity which is mediating the process.