Portugal Fresh attended as the guest presenter at the eighth edition of the German Fruit and Vegetable Congress, held in the city of Düsseldorf on 20 and 21 September. The Portuguese fruit and vegetable sector was showcased to German trade with a presentation by its president and CEO, Gonçalo Santos Andrade, who gave a detailed account of the geographical and climatic characteristics of the country that enable it to produce fruit and vegetables of guaranteed quality. “Portugal’s geographical location means we are able to provide a level of continuity and regularity of delivery that is difficult for any of our European competitors to achieve. This regularity brings an added value that buyers view very positively, and this factor gives Portugal the advantage of putting itself forward as a preferential business partner,” said Andrade.
During the presentation, Andrade also highlighted the Alqueva project as a differentiating factor. This is a pioneering project in Europe that encompasses 170,000 hectares in an area where the average hours of sunshine exceed the European average, and where the climate and availability of water offer unique characteristics for developing agricultural production. “This project is an opportunity for growth in the production of top quality fruit and vegetables,” asserted Andrade.
The Portuguese fruit and vegetable sector is continuing to focus on Germany as a key market; as Portugal’s fifth biggest commercial partner, its increased imports of fruit and vegetables from Portugal amounted to 93 million euros in 2017. This is a growing trend that Portugal Fresh has every intention of perpetuating: “Germany is a priority market for Portuguese fruit, vegetables and flowers. We are firmly committed to reaching the figure of 100 million euros in fruit and vegetable exports to Germany in 2018,” noted Andrade.
The figures for Portuguese fruit and vegetable exports have doubled in the last decade, with an average annual increase of around 10%. In 2017, of the total of 1,472 million euros in exports, the ranking was led by processed tomatoes (212 million euros); berries (134 million euros), pears (94 million euros) and oranges (84 million euros).
In addition to Germany, Portugal is also planning to promote its fruit and vegetables to other European markets by participating in specific trade events, such as the upcoming Fruit Attraction in Madrid, and visits by the Portuguese delegation to Scandinavia at the end of this year. Outside Europe, Portugal will also be exhibiting at well-known events such as WOP Dubai to promote its products in Arab markets, and at PMA and Shanghai with a view to opening up new markets.
in Fresh Plaza magazine online